Oh Dear Doe Deere | Thoughts on Atleeeey & Lime Crime

Just my thoughts on the whole issue – in case it isn’t clear, I truly empathise with Ashley and feel bad that she has experienced this, especially from a brand she clearly loves. I hope the whole thing is resolved to mutual satisfaction.

(also, I’m pretty unwell so I’m aware I look like crap :P)

↓ receipts ↓

Superfoil TM filing – https://trademarks.justia.com/869/64/…

Diamond Crushers TM filing – https://trademarks.justia.com/871/85/…

Ashley’s channel – https://www.youtube.com/user/atleeeey

Specific vid – https://www.youtube.com/watch?v=iY-Y_…


Doe Deere Lies – what happened?

Ok, straight off – I’m not going to discuss everything in this post to respect the wishes of a valued member of our community, but I’m writing this to hopeful answer some questions until such time we can discuss it more openly.

To begin with, for this who have no idea what I’m talking about, let me sum up. Lime Crime is a make up brand headed by Xenia Vorotova, aka Doe Deere. Since it’s inception in 2008 (IIRC) it has been surrounded by controversy, and with each fresh scandal, people leave the sparkly pastel special snowflake world and return to the real world. When they do, they are dubbed ‘haters’ (oh how I loathe that word) regardless of the (99% of the time) very real and understandable reasons they choose not to support the brand anymore. These people are expected to remain silent over their concerns so as to not influence the opinions of potential or existing customers. Despite this, more and more people are becoming better informed and making choices that reflect that.



During this, there has been DoeDeereLies. Started on tumblr by an old customer of Lime Crime (nicknamed DDL), it quickly became a sorting house of the various misdeeds of Xenia and shone a light on how she really ran her business. Following a start that was fairly bitchy (by DDL’s own admission), there was a deliberate choice by the blog owner to remain respectful and report the verifiable facts. The blog mostly ran on submissions from followers and very quickly gained traction as a reliable source of information. Even some people who remained customers of Lime Crime used the blog and interacted with us ‘haters’ in a friendly way. Recently, by numerous requests, DDL made a Pinterest profile and created a ‘dupe’ list of cheaper/vegan/unphotoshopped/better quality products for Lime Crime products. It was instantly popular. DDL has the respect of many people, on both sides of the Lime Crime battlefield, so to speak.

Last week, DDL disappeared. The tumblr, Twitter, Instagram, WordPress and Pinterest accounts associated with DDL were completely purged without warning. Emails to the gmail account for DDL were bounced back. People were worried. I was one of them. Searching for answers, we all had theories about what happened. In reality, we had no clue, and no way of knowing if, not when, we’d know what happened.

There’s a thread on Xenia on Get Off My Internets, and DDL made a reappearance there, asking people to contact her privately through GOMI if they wanted to ask her what happened. Of course, I did, and we’ve had a chat since about what she wants to happen right now. She doesn’t want to publicly talk about why the accounts are down, but will discuss it privately. So basically, until further notice – DDL is around but requests we keep the chat about this private. After everything she has worked so hard for, for our use, I hope we all can honour that request. DDL may choose to change her mind at any time, but until she does, I just wanted to make sure everyone was on the same page and are aware of her request.

I’ll update as and when I am able, but for now – please to be supporting DDL during this time. She deserves it.